Social Media: How to Engage, Share, and Connect
Social Media: How to Engage, Share, and Connect

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Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals

  • Released: September 1, 2018
  • Author: Regina Luttrell
  • Rating: 4,6
  • Publisher: Ebook Digital Agency
  • Total Page: 289 pages
  • File Size: 6894 KB

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